Each healthcare business is unique. Gain from our expertise in creating thriving brands.
Whether you are a health plan, physician organization, hospital, pharmaceuticals manufacturer, or a medical devices company, your success depends on the reach of your content. Most healthcare organizations suffer from a lack of ability to understand their customers and create compelling communication that enables business to success.
Allow us to put our healthcare knowledge and expertise to work for you. Whether you are looking to develop content, or create a strong digital presence, we can help. Get access to an array of capabilities including
Content development including white papers, website content, presentations, videos and more
Create and implement an integrated digital strategy
Get insights from your social data
Improve traffic through search engine optimization - expertise includes traditional and new age technical SEO
Website Design Services
Healthcare content written by experts who understand the industry as well as you do.
Whether you are looking to develop responsive websites, develop rich content or optimize your web presence, CMO Needs can help. Our expertise lies in creating powerful content for the web, thought leadership, and enabling you to communicate your services in a way that creates market differentiation.
There is more to the web than just websites. Digital solutions that a healthcare organization needs today include:
A connect digital engine encompassing website, social media, and CRM systems,
A strong Search Engine optimization strategy based on traditional web site development hygiene factors and technical SEO - schema.org and OpenGraph standards.
Social Sharing enablement
And most importantly, powerful healthcare content that works for you!
Developing Your Healthcare Brand
Integrated Digital Strategy
Healthcare is going digital. Thriving healthcare brands require digital strategy that cuts across multiple social channels, and the web. Execution of a strong digital strategy requires more than just websites. Some of the things you need are :
Powerful content that articulates your products and services, and creates market differentiation
Search Engine Optimization (SEO)
Optimized Social Media Channels - Presence across multiple social channels that are set up in a correct manner and there is ongoing activity
Social Media Marketing
At CMO Needs, we are focused on solving your business challenges. We work with you to create and execute a comprehensive digital strategy that improves the reach of your brand and drives leads to your business.
Healthcare Content Development
Healthcare content is subject to various compliances. From content creation to legal reviews of the content to production, there are multiple steps in the process. Let not this complex process impair your ability to generate content continuously. Your web presence needs constant nurturing. Blogging is a good strategy to keep your content updated. CMO Needs has helped healthcare organizations - healthcare software, process automation, providers, revenue cycle services companies and pharmaceutical companies develop engaging content that has improved their web traffic and lead generation capabilities significantly. Our production process includes the following steps
Identification of content topics and clusters
Development of a content calendar
Research on each topics
Story outline development working with SMEs
Content articulation
Reviews - internal and legal
Production including design, search engine optimization, and social media optimization
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization requires constant attention. Traditional SEO i.e. Traditional SEO i.e. page titles, meta descriptions, alt tags, powerful H1 titles, etc., is passé. It has given way to technical SEO, which includes a set of Schema.org codes, Open Graph Codes, stronger information architecture, and interconnects with your social media channels.
SEO today requires specialist marketers who understand your business as well as you do. It is not enough that you create unique and engaging content, the content needs to work for you. Trust CMO Needs to improve the visibility of your brand and deliver guaranteed performance improvement using tools such as SEMRush, Alexa Page Rank, UberSuggest etc.