Twitter is probably the fastest source of information. While one may think that 280 characters would probably be a limitation on what you can do with twitter, it’s powerful hashtag features have made it a favourite for marketers and consumers alike. We work with you to understand you branding challenges and the business outcomes you seek to create structured processes that help you improve your market share and responsiveness to customers.

The following components are utilised by us to create a successful twitter marketing strategy for you:

• Regular tweeting with automation

• Keyword and hashtag strategy to improve reach and follower base

• Customer service - responding to grievances and responding in line with your brand communication strategy

• Working with influencers to improve reach

• Contests to improve reach

Realise that twitter marketing strategy is dependent on which industry you are part of. Consumer businesses have a lot to gain through a comprehensive Twitter strategy while business-to-business environments may require a differentiated thought leadership positioning. Nonetheless, the anchoring on quality content, disciplined postings, strategic choice of hashtags, and influencer relationships are key to success in the world of twitter.

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